SMOT signs MoU with California State University

California State University - San Marcos has announced their 15 month MBA called SAMBA (Special Accelerated MBA) for international students.

The course is broken up as Foundation, Core and Specialization. Specialization is available in Business Intelligence and International Business, two hot topics for future Managers. Under Business Intelligence Specialization, besides Management topics, Business Analytics is given key focus to make complex decision making easier.

Students with 0-3 years work experience and fresher’s in Arts and Science as well as Engineering can also apply.

A key highlight of the program is CSU-SM has associated with SMOT School of Business, Perungudi, Chennai to run the foundation program for three months in India and join the Program in the US thereafter. This would bring down the overall fee for the course.

The Foundation program commences in June 2014.

For further details click: http://www.csusm.edu/el/degreeprograms/mba/sambaprepindia.html
http://www.smot.edu.in

"What happens when a celebrity endorses too many brands?"

Author: S. Arun Kumar, Assistant Professor, SMOT School of Business, Chennai

Companies employ celebrities in order to increase the brand awareness, sales and to gain the trust of their customers. They act as brand ambassadors to propagate the good will of the brand to the masses. When their favorite stars endorse for a particular brand, the celebrity fans have a liking towards the brand or would like to associate with the brands for various reasons. This is the strategy followed by many companies globally since 1940s and the practice slowly gained popularity in India after 1980s. In recent years companies started using ‘Celebrity endorsement as a marketing strategy’ to push the products into the market and to pull the customers.

Money spent by the companies on Brand Ambassadors

The companies invest from some lacs to many crores on their brand ambassadors. The people in the list ranges from TV and film actors, models, sports stars, entertainers, pop stars, businessmen etc. Depending upon their distinctive identity; PR coverage; instant credibility and number of fans, the celebrities are quoted price deals for endorsing the brands. Dhoni was stuck by deal worth Rs.210 crores (2.1 billion) with Rhiti Sports Management. Amir Khan, Sharuk Khan, Abishek, Kareena Kapoor, Deepika Padukone, Ranbir, Priyanka Chopra are some of the preferred celebrities in Btown. Their price deals ranges from 5 crores to around 20 crore depending on the tenure. 

Personality Values vs. Brand Attributes

Finding the right celebrity is a challenge for the marketers while they choose the brand ambassadors. Though endorser has certain restrictions and agreement with the company, he or she can endorse any other brand which is not related to the same brand or its competitor’s brand. In such cases the celebrity endorses to multiple brands and over a period of time the brand equity also gets diluted due to poor brand recall. There are many brands that have failed in the market in spite of the brands being endorsed by well known celebrities. Examples are Maruti Versa which was endorsed by Amitabh Bachan was a failure product in the market. The same actor is being roped in for Force ONE and the product is struggling in the market to sell.

Examples :

Yamaha – John Abraham
Personality Values	Brand Attributes
Sporty	For Youth
Trendy	Stylish
Passion For Bikes	Power
Reebok- Bipasha Basu
Personality Values	Brand Attributes
Fit	For Fitness
Healthy	Healthy Life
Perfect Body Shape	Figure Conscious
Sports Person	Sports Shoe
Sony Vaio- Kareena
Personality Values	Brand Attributes
Beautiful	Good Models / Colors
Slim	Slim Finish
Light Weight	Light Weight
Zero Figure	Sleek
Stylish and trendy	Good Designs

                                   

A celebrity endorsing too many brands

What happens a when a particular celebrity endorses for more than one brand? Customers lose trust in the brands as well as the celebrity. For instance, in 1980s Kapil Dev was endorsing brands like Boost and Palmolive shaving cream. Customers started gaining trust in those brands due to the valuable contributions made by the player for the Indian cricket team. The brand associations of the personality with the brand were more as Kapil Dev was endorsing to very few products matching his personality. But nowadays celebrities like MS Dhoni, Sachin, Deepika Padukone etc endorse themselves to more than 7-8 brands. Customers ultimately lose the brand connect and the brands lose their unique identity. MS Dhoni has endorsed to more than ten brands like Aircel, GE Money, Pepsi, Ashok Leyland, Orient Fans, Reebok, Siyarams, Cello etc. It increases the personal identity of the player MS Dhoni as a brand but not the product or the brand’s identity.

 

Is customer still the king or being fooled?

The companies are ready to pay in millions for their brand ambassadors to pull and attract customers. When the companies shell out huge money for ads and other campaigns, these costs are carried along with the price tag of the product. The burden again falls on the customer. Does the customer get any added benefit from the Shampoo if Katrina or someone is endorsing? The customer is fooled by showing convincing ad campaigns with celebrities and the millions spent on brand ambassadors are being imposed on the customer.

‘Going green’ not only COOLS the globe but also your pocket

Author: S. Arun Kumar, Assistant Professor, SMOT School of Business, Chennai

Global warming has become a serious threat to all the nations across the globe. Both developing and the developed nations have taken stern environment-friendly measures benefiting the people and the planet. Companies started focusing on the 3BL, (people, planet, profit) which is referred as triple bottom line.  Here are some of the suggestions, save money by going green.

Save your fuel costs on cars: 

Though diesel vehicle may seem to be cost effective, however on long term basis petrol, CNG and LPG cars incur less maintenance costs. 

Avoid giving rapid acceleration and sudden breaks : saves 10%

Switch of the engine when it needs to be idle for more than 1minute : saves 10%

Drive the vehicle between 65-70 Kmph : saves 10% 

In highways drive the vehicle between 100-110 Kmph : Increases 2 Kmpl

Press clutch pedal only when needed

Check air filter, oil filter, engine oil and tyre pressures regularly

Make your home green

A survey says that eco friendly homes save up to Rs.1,000 per month on an average. The money saved if invested can earn 15% per year which amounts to Rs.27.24 lac in 25 years

Using solar panels can cost 50k to 3 lac, but it can cut down your costs by Rs.12,000 – 15,000 on your electricity bills per annum

Using CFL can make you save Rs.30 for every 100 lighting hours

Use star rated products for electrical appliances

Implement rain water harvesting

Using cycle to nearby places

Home Gardening

Cultivate organic farming in the limited space available

Start your own kitchen garden 

Plant saplings on good occasions (birthday, wedding anniversary)

Usage of technology

Use online transactions to pay your bills

Avoid the usage of paper to the maximum extent

Use the apps in your mobile effectively 

Reduce, Recycle, Re-use the office waste

Avoid using plastics

Carry jute bags from your home for purchasing your daily grocery

Educate your friends, family and relatives to reduce plastic usage

Strictly avoid dumping of plastics and e-wastes on empty lands

‘NO’ kriya – for Nokia |Will Nokia witness a slow death?

Author: S. Arun Kumar, Assistant Professor, SMOT School of Business, Chennai

Marketing & financial analysts feel that Nokia suffered from shortsightedness and failed to be proactive in delivering the customer’s hidden needs. Apple’s i-phone and Samsung’s superior innovation in smart phones & android market made them to gain advantage over Nokia in the past few years. Nokia lost a considerable market share due the dumping of low cost Korean and Chinese handsets in Asian markets. People preferred these low cost mobile as they had more features with dual SIM advantage and better battery backup facility. Further to these woes Samsung added many models to its portfolio catering from budget mobiles to premium category. Samsung was the first global brand to have better dual SIM models with fantastic features. This was the major reason for Samsung to boost its market share.  Nokia took a long way to come out with dual SIM models and by that time it was too late to enter into the market.  Nokia was the market leader in mobile phones for more than a decade. This led Nokia to complacency and it was not thinking beyond its existing product portfolio due to high brand value in the market. Theodore Levitt referred this ‘problem of neglecting to customer needs and being too product centric’ as marketing myopia in HBR business review in the year 1960.  

Samsung had technology partnering with Google’s Android, this created a magic in mobile phone market and it was competent enough to conquer the No.1 position, pushing Nokia behind. The Finnish cell phone maker witnessed a heavy decline in sales and the company would continue to lose its market share to Apple, Google and Samsung. These three were direct competitors which were visible for Nokia to compete with but there are more than 100 mobile brands which capture a substantial market share. After S&P & Fitch it was Moody to rate Nokia under non investment grade status. These are globally reputed rating agencies. The rating indicates the institutional investors wouldn’t buy it bonds, due to its poor financial position.  The company will face a serious economic crisis that may even collapse its existence if Nokia fails to slow down its cash burn. The company has company used its cash reserves extensively such that stabilizing and regaining its position is questionable. According to internal sources, the company is anticipating huge loss than predicted numbers and the management is ready to sack more than 10,000 jobs to reduce the costs. Nokia had a major setback after the launch of Samsung smart phones in the market. Samsung’s smart phone compatible with android was better salable in the market than i-phones and symbian models, as it was powered with multiple applications from Google. Samsung currently has 46% market share in smart phone devices and it expects to capture 60% by the end of FY2012. 

Though the management of Nokia started singing the lament with a fear of being shutdown, there is good news for Nokia from the world’s most reputed research agency Neilsen! A recent survey conducted by the research firm claimed that Nokia is still No.1, the most preferred model in the dual SIM model with 30% market share; Samsung with 16%; Micromax with 12% and G-five with 7% market share. There is no doubt that, Nokia ruled the market from 2000-2010 with dedicated models for every set of age and usage. The world has already began to sense the Euro crisis and one has to wait and watch, how the Finnish brains tackle and win their tough times ahead!

CAPITAL Asset Pricing Model

 Author: Prof. Jayapandian, Adjunct Professor, SMOT School of Business, Chennai

Investment is an art of choosing assets whose future intrinsic value is expected to be more than their present cost. When an investor wishes to invest in stocks, he has to find out

         a. The price at which he could acquire a stock or

         b. What is the rate of return a particular stock is expected to give.

The price he could pay for a stock is the expected rate of return the stock would give discounted by his desired rate of return. Suppose a particular stock is expected give a return of Rs. 15, and the desired rate of return of the investor is 10%,  then he would like to buy the stock for a price equivalent to or less than (≤) Rs. 150 ( 15 / .10 =1500). The desired rate of return of an investor is his opportunity cost or the weighted average cost of capital.

The return an investor expects from a stock differs based on whether the stock is quoted in the market or not. In case of unlisted companies, whose shares are not traded in stock exchanges, earning per share (EPS) is the basis for estimation. EPS is the net profit divided by the number of shares the company has issued and outstanding. EPS discounted by the desired rate of return would give the maximum price the investor would pay for that share. For example, the EPS of Solomon Services is Rs.11. The desired rate of return of an investor is 15%, he would be willing to pay a maximum price of Rs.73  (11/.15=73).

On the other hand, the expected return on a quoted share is calculated by using Capital Asset Pricing Model.  The formula was built on diversification and modern portfolio theory  of Harry Mrkowitz. Jack Treynor (1961, 1962), William Sharpe (1964), John Lintner (1965) and Jan Mossin (1966) independently formulated CAPM. Sharpe, Markowitz and Merton Miller jointly received Nobel Memorial Prize in economics for this contribution to the field of financial economics.

CAPM formula is simple and easy to work out. It runs as r= r_f+ β (r_m - r_f) ), where r is the desired rate of return, r_f is the risk free rate of return, β is the beta of a sock and r_m is the market rate of return. CAPM plays a vital role in assessing the desired rate of return of a security, having regard to its riskiness compared to market risk.

The minimum rate of return desired by an investor, who does not want to take any risk, is risk free rate of return. There is no security which is absolutely free from risk. But it is accepted that the 91 days treasury bills are near risk free. So, the return on 91 days treasury bills might be taken as risk free rate. Treasury bills are usually auctioned periodically. The auction price is indicated ex-interest, like the bills of face value of Rs,100 is auctioned at Rs.98.75. The investor in treasury bills thus would invest Rs.98.75 and on maturity would receive Rs.100. in other words the interest is deducted up front. In the above example, the risk free rate would work out to   5.08%(1.25/98.75/91*365*100= 5.08%).

Beta (β ) is the price sensitivity of a particular stock to the market price. Market price in the country is based on Sensex.  If the price of a particular stock moves in tandem with that of the market, its beta is 1 or unity. For example, if the market price (represented by Sensex) increases by 3.5%, or falls by 2.5% and the price of Reliance also increases by 3.5% or decreases by 2.5%, the beta of Reliance would be 1 or unity. In case the movement in the price of a stock is greater than that of the market, its beta is more than 1.For example, if the market price increases by 3% or decreases by 2%, and the price of WIPRO’s stock increases by 4.5% or decreases by 3%, the beta of WIPRO’s stock is 1.5 or greater than 1.On the other hand, if the movement in the price of a stock is less than that of the market, its beta is less than 1. For example, if the price of Hindustan Levers stock increases by 1.5% when the market prices have increased by 3% and decreased by 1% when the market price had decreased by 2%, then the beta of Hindustan Levers stock is 0.5 or less than 1.When the price of a security is unaffected by the market price movement, its beta is zero. A risk free investment security would thus have zero beta and a higher beta would indicate greater risk. Market risk premium is the difference between market rate and the risk free rate.

Thus, if the Sensex on a particular day changes from 17,145 to 17, 354 and the stock of an imaginary company, Radiant Reflectors, increased to Rs.308 from Rs.299, the β of Radiant Reflectors would work out to 2.37(change in sensex 1.27% and in Radiant Reflectors 3.01. β would be 3.01/1.27=2.37).risk free rate on that date is 5.48% and the market rate of return is 12%. The required return on Radiant Reflectors would thus be20.93 (5.48% +2.37(12%-5.48%=20.93%)

CAPM is thus a very handy formula for taking calculated investment decisions.

The power of Logos

Author: S. Arun Kumar, Assistant Professor, SMOT School of Business, Chennai

A logo is a graphical representation or an emblem that is used to distinguish companies from its competitors. Logos play critical roles in branding the company’s name and positioning in the consumers mind. An average consumer is exposed directly or indirectly to 3000 advertisements and 8000 touch points of various brands. It is very difficult for a customer to recognize the brands or recall a particular brand. Hence it becomes the most essential factor for the companies to chose and design the right logos to increase the brand awareness and recall. First thing to be kept in mind while designing logos it should be ‘easy to remember’, too complex logos fail in the market as customers do not understand the meaning or the story behind the logo. 

One cannot argue on which is important logo, tagline or the company’s name; each one is complementing to one another along and everything works well only when the product is saleable in the market! Hence brand building by logos is not a one day’s process. It needs constant focus on finding out what the brand communicates to the target audience and it should be congruent with the company’s mission/vision statements. 

What are the attributes of Logo?

A logo comprises of Color, Shape, Size, Fonts, brand message carrying the image of the company. It can be just letters, graphical pictures or someone can use even their face as a logo! 

There is no specific rule for a logo in terms of shape and size, it involves creativity of the marketing team and the graphical illustrator in bringing out the idea of the brand as graphical picture or an emblem. In short Logos are heart of your company’s brand building process, it speaks what your brand wants to convey to your audience. At the same time similar to a human body it needs auxiliary components like brain, liver, kidney etc to function properly for a human to survive and so the brand. The brands should use to right colors in the logo, which is similar to their house color. Too much of colors in the logo acts a clutter and doesn’t help in brand recall. A logo should not be similar to other brands or it can’t be a replica of other brands. Company’s go for ™ trademark registration of their logos in order to maintain their uniqueness and thefts. Hence it is necessary for a company to get TM of its logo, even before it becomes an established company. Many small companies fail to register their logo when they do on a small scale, once they grow up they realize that it is necessary to have a unique identity and by that time it shouldn’t be too late if their competitor or other company has stolen their logo and registered it before! 


 

It’s not just an MBA

It’s just a degree when you do it somewhere else. But it is a turning point in your life when you do it at the right place.

The 7 Ps of MBA are listed below:

Package	  The salary offered per annum
Promotion	  The career growth in the chosen profile
Product	  The Company’s brand image
Price	  The Opportunity cost forgone by doing an MBA
Place	  Work place and culture
Power	  Span of control
Passion	  The inclination towards the chosen career

The real aim of an MBA degree is to sculpt employers and not employees. Very few management institutes focus on shaping into better individuals rather than making them able managers. Education which was basically rendered as service in ancient India has become a money yielding tool in this modern era. But some institutions such as Vivekananda Educational Society, Chinmaya Mission, Udavum Karangal etc still value the education as precious gift to mankind and we call it a man-making process and not ‘money-making system’. 

Having this as a major objective SMOT School of business was started in Chennai to equip every MBA aspirant to face the global challenges. The institution offers various programs in management in collaboration with globally recognized institutions. Currently SMOT offers PGDBA/MBA programs by having educational partnering with Saint Mary’s University, Halifax,  Canada and Bharathidasan University, Trichy, India. SMOT’s innovative management team has customized its programs to cater the needs of both working and non-working professionals. SMOT has structured it fees at a moderate cost, at the same time without any compromise on standards to serve its real motto of serving the people with excellent management education. 

What makes SMOT different among the lot?

Best-in-class Infrastructure Facilities

The campus is located in the IT-Corridor of Chennai, which is a major boosting factor for the institution to attract placements and industry speakers. All major MNCs in IT/ITES are situated around the campus. A visitor who enters the campus feels that he/she has entered into a corporate setup with no second thoughts. Wi-Fi campus, e-learning tools, video-conference equipped class rooms, sophisticated library, outbound training are add-ons to this campus.

Placement equivalent to Top B-Schools

The institution was successful in attracting all major companies in every field ranging from telecom, IT, ITES, manufacturing, FMCG, financial service providers etc. Idea Cellular, Macmillan, CTS, Reebok, HCL, MAERSK, PHOTON are some of their regular recruiters. 

Faculty Network

An educational institution needs a rich knowledge base to facilitate students at every phase of their life. SMOT’s faculty network comprises of alumni from leading management institutes across the globe and members from major various industrial sectors. It also offers additional course-ware and international seminars/workshops to enhance the students with world-class standards.

Finance – What is it?

Author: Prof. Jayapandian, Adjunct Professor, SMOT School of Business, Chennai

                                    

In our mundane life, one often comes across terms such as personal finance, corporate finance and public finance being used by different people at different times in different places with different connotations.  Indians talk about it, so also the foreigners. Masters talk about it, so also the servants. Men talk about it, so also women. They were talking about it in the past, are talking about it now and would be talking about it in future. It is talked about at break fast, lunch or dinner, at parties, at picnics, at meetings, at places of learning, at places of business, at places of entertainment, at places of worship and at any gathering where humans meet for any purpose. When two or more people join for an occasion, whether personal, social, national, international, economical or political reference is invariably made to finance and financial problems. Some talk about it as elixir for all ailments, while others, mostly those who have failed to get hold of it, talk about it as the cause of all ills. What is this strange creature that seems to be omniscient, omnipotent and omnipresent? Is it the magic wand that can convert water into wine, pebbles into gems, molehills into mountains and vice versa? Or is it a mirage that eludes as one approach it? The answer to these questions is not that simple.

Finance is the lifeblood of all economic endeavours. Although every one feels the importance of finance, in one way or the other, no one has so far clearly understood what finance is. Its meaning is taken for granted. Economists, who, while attempting to define finance, have made reference to the functions of finance rather than what it is. Paul G.Hasings has defined finance as “the management of the monitory affairs of the company. It includes determining what has to be paid for and when, raising the money on the best terms available and devoting the available funds to the best uses.” To Kenneth Medley and Ronald Burns, finance is “the process of organizing the flow of funds so that a business can carry on its objectives in the most efficient manner and meet its obligations as they fall due”. George Christy and Peter Roden observe that “finance is the study of money- its nature, behaviour, regulation and problems”. Howard and Upton feel that finance is “an administrative area or a set of administrative functions in an organization which have to do with the management of the flow of cash so that the organization will have the means to carry out its objectives as satisfactorily as possible”. According to F.W.Paish, finance is the position of money at the time it is wanted. In the words of John J. Hampton, the term finance can be defined as the management of the flows of money through an organization, whether it will be a corporation, school, bank or government agency. Even Encyclopedia Britannica has defined finance as “the art of providing the means of payment”.

It could be seen from the above definitions that finance has been associated with money, its functions and its management. These are like the blind men’s description of an elephant. The authors have described the attributes of finance. Still, the question what finance is remains largely unanswered. To seek an acceptable answer to this question, we have to take a look at the usage pattern of income. Income is the monetary measure of the reward for the sacrifice made by the factors of production in the process of creating wealth. A part of the income is consumed by the factor owners in the process of earning the income. We call it cost. Another part consumed by them in satisfying the different strata of needs. These needs are for subsistence, comfort and luxury. Maslow had categorized human needs into four strata, namely basic needs, social needs, egoistic needs and self-accentuation needs. After the satisfaction of one stratum of needs the underlying strata would emerge. After meeting basic needs, social needs would arise, followed by egoistic needs and self-accentuation needs. The means of satisfying the needs is a part of consumption. That part of the income, which remains after meeting the consumption requirements, is savings.

.

As consumption gives satisfaction, it should only be logical that income earners should endeavour to consume their entire income to maximize their immediate satisfaction. Why, then, people should save and postpone their current levels of satisfaction? What is their anticipation in deferring current consumption in favour of a future consumption? People do save for meeting unexpected expenditures in future. But that is only a part of the story. The major reason for saving is the expectation of higher degree of satisfaction in future consumption than what the present consumption would give. Savings are thus deferment of current consumption with expectation of higher satisfaction in future.

Savings of people need not necessarily be in the form of money alone, although bulk of savings is in that form. Savings could be in the forms of any of the five resources, commonly   referred to as 5 Ms- money, materials, machines, methods and men. We know that motivating factors behind savings of individuals or groups are security and higher satisfaction from future consumptions. People save for their rainy days and for meeting social and personal obligations in future. Education of their children, their marriage, meeting unexpected expenses such as health care is some of the inducing factors for saving. These factors prompt them to set aside a part of their savings in liquid assets for meeting the requirements as and when they arise. Lord Maynard Keynes, a renowned economist of the modern times, has classified the need for liquidity preference into three motives. These are transaction motive, precautionary motive and speculative motive. The surplus of savings, which remains after providing for liquidity needs, is finance. The surplus, if retained with the savers would not grow and give higher satisfaction. It has to be gainfully purveyed into investment avenues. We could therefore refine the definition and say that Finance is that part of surplus savings which is available for investment. The saver himself could use the finance to enhance his future levels of satisfaction or could allow others to use it for a consideration. If the finance is used by the savers themselves, it is equity and when they allow others to use it is debt. Finance thus could take the forms of equity and or debt. Finance mobilized from a number of sources is fund.

When finance is managed by individuals themselves, it is personal financial management. When companies manage their funds it is corporate financial management. Countries too manage their finance when it takes the form of public financial management.

Made in India - “India as a brand”

Author: S. Arun Kumar, Assistant Professor, SMOT School of Business, Chennai

Nation Branding

Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country’s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index.

About IBEF – India Brand Equity Foundation

IBEF is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF’s core focus is to promote the ‘Made in India’ brand and to increase awareness of Indian products in overseas market. IBEF works along with various knowledge partners to communicate the message about Indian Business Stories through the form of CDs, posters, magazines, newsletters and reports.

The article focuses on the perception of the brand ‘India’ across the world and the driving forces that makes the “Made in India” brand to be the fastest growing brand in various verticals like technology, IT, Automobile, Medicine, Telecom, Banking & Financial services, Manufacturing, Retail, Infrastructure and Educational sectors. 

The brand India is linked to the various components of a typical brand attributes.

Brand Personality

The brand India has different facets of eminent personalities who have captured the hearts of global audience. Those include personalities like Mahatma Gandhi Ji, APJ Abdul Kalam, Ar Rahman, Sachin Tendulkar, Ratan Tata, Shiv Nadar (HCL), Narayana Murthy (Infosys) etc who have contributed a lot in taking the Brand India to its acme.

Brand Name 

The name India has also been referred to as Bharath or Bharatham. In his book India Ethos and Values, Indian Professor Ajith Shankar has quoted various scriptures and described the etymology of the word ‘Bharath’ as follows 

·         BHA refers to Bhagvan (God) and Ratha refers to ‘Love’ – Bhartheeyas are people who love God!

·         Bharat refers to the geographical territory of the public of India

·         Region ruled by Bharata was referred as Bharatavarsa

·         Bharath vibrates with hues of every nature

Slogan

The country India is often referred to feminine attributes of God. The tagline ‘Incredible India’ by the Indian Tourism depicts the scenic and serenity of India with invaluable natural assets and monuments, sculptures depicting brilliant architectures of the century. 

Brand Performance

Brand India has better credibility compared to many other brands in the world. Indian brands like Tata, Mahindra, Maruti, Hero Moto Corp, TVS, Haldirams, Hero cycles, Shakthi Masala, IPL, Tata Nano, Haldirams etc have very global presence.  Bollywood movies have penetrated the global market to an extent that they act as a tough competition to Hollywood movies. 

Brand Promise

There are many examples to prove the promise that India has delivered across the world in terms of health, Information and Technology, Automobile, Textiles, medical etc. Indian medical field ranks the fourth place in the world, in telecommunication India ranks second. The products like mobile phones, machinery components which were imported once are being exported with ‘Made in India’ Brand. India is the hottest selling market for all global companies. ‘Chennai’ is claimed to be the Detroit of Asia with various automobile companies invading Indian market and trying to setup their manufacturing base.

Brand Culture

A country like India is rich with its rich cultural heritage and religious values like religion, Yoga, Ayurveda, Marriage systems and ceremonies etc. 

Brand Essence

The brand essence means the soul of the brand. The soul of India is its rich cultural heritage and values which are still unshaken or affected by western influence. India follows ‘Unity in Diversity’ with more than 100 languages and 400+ dialects, 28 states and 7 union territories. The concept of ‘Saving’ nature has helped Indian economic system to sustain its glory amidst global recession, where even the so called ‘Super Powers’ have felt the pain of economic slowdown.  

 In spite of many invaders starting from Aryans, Persians, Muslim invaders, Danish, Dutch, French, Portuguese and finally The English have tried to plunder the wealth of our Nation, it’s natural wealth and beauty still remains the same and proves to be a ‘Amudhasurabhi’. (The term is being referred to something which never gets exhausted.) There is no doubt that India will emerge as a Super power and once again prove its glory to the world.